Rare Disease Study Strategies: How a Combined Marketing and Design Plan Leads to a Successful Patient Recruitment Campaign
Date: Jul 22, 2021 12:00 PM EST
Enrollment for clinical trials has become increasingly difficult, especially in the rare disease sector. When planning a clinical trial for a rare disease, it is important to have a deep understanding of your patient population given the scarcity of available potential patients.
Join us as we discuss the effects of a planned marketing approach combined with thoughtful design in rare disease trials and the powerful relationship between branding and marketing. In our upcoming webinar, Jill Higgins, Patient Services Project Manager and Georgia Barrett, Senior Web and Graphic Designer at ClinEdge, will discuss how study branding & marketing work together to create successful rare disease recruitment campaigns.
- Understand the concept of a study brand and how it can bring a rare disease trial to life
- Learn the steps required for developing a strong, impactful study brand
- Learn how responsive branding can adapt successfully across materials and meet country-specific requirements
- Review examples of successful Rare Disease Marketing Campaigns