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Archive for the ‘Social Media Marketing’ Category

You know the old phrase, “Don’t run before you learn how to walk”? There are many parts to marketing that can seem overwhelming for sites and even hospitals. Just like most things in life, patient recruitment and marketing work like a sales funnel. As of 2016, there were more than 326 million people in the US, each […]

Jan 16, 2018

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Held every May 20th in honor of James Lind, who on this day in 1747 began the first controlled trial in history, Clinical Trials Day also applauds the hard work and dedication of clinical research professionals throughout the world. While not all research proves successful, every study brings us one step closer to life-changing breakthroughs […]

May 17, 2017

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Twitterchat, tweet party, or in this case, “Tweetfest” is when a group of people Tweet about the same topic using a specific hashtag (#) that allows others to easily identify the conversation.  This year @ClinEdge has been invited to participate in the #WhyWeDoResearch tweetfest May 24th at 10AM EST.  We will be discussing Feasibilities for […]

May 15, 2017

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An estimated 1 out of every 5,000 experimental compounds achieve FDA approval, and bringing medial products to market costs about $1.3 billion. With research and development costs skyrocketing, bringing a medical product to market is a constant battle. As a result, biopharmaceutical commercialization and approaches to clinical trials are shifting to maximize success.  With the current number of clinical trials, many disease areas are experiencing market saturation, […]

Apr 17, 2017

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The ClinEdge design team recently completed a full briefing booklet and website design for the Global Health Council. This book and website serve as a resource to document how U.S. investments have and can made a difference in people’s lives around the world. The Global Health Council is an organization that works to connect advocates […]

Apr 03, 2017

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When a patient, sponsor, or CRO logs onto your website for the first time, what do they take away? Do they see a professional-looking interface that proudly conveys your site’s expertise and commitment? Or do they see a website that looks out-of-date, amateur, or inconsistent? Your website will often be the first place that patients […]

Mar 29, 2017

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You may ask yourself, “Why should I invest in building a strong website or updating my current website?” Even if your current website looks outdated compared to the competition, does it really matter? The answer is yes. A number of studies show that well-built websites generate more traffic and that an improved user interface increases […]

Mar 22, 2017

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If you attended our webinar, Build Your Site Brand and Boost Patient Recruitment, you now know the benefits of branding your site and studies. Branding is more than just a logo, and having a well-known and trusted brand takes time. Using collaborative marketing tactics increases brand exposure and also boosts recruitment bringing new patients to […]

Jan 30, 2017

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Finding patients for a clinical trial is hard enough, finding patients for Phase IV trials will be even harder. While recruiting for a Phase IV study, you will be competing for the same patient population as larger scale Phase III studies. This might not only mean going up against your biggest competition, it may even mean recruiting […]

Jul 29, 2016

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