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Archive for the ‘Patient Recruitment & Marketing’ Category

You know the old phrase, “Don’t run before you learn how to walk”? There are many parts to marketing that can seem overwhelming for sites and even hospitals. Just like most things in life, patient recruitment and marketing work like a sales funnel. As of 2016, there were more than 326 million people in the US, each […]

Jan 16, 2018

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Over the years, clinical trials have changed drastically— there are tighter regulations, shifts in patient demographics, and new emerging markets. Among these vast changes is the introduction of digital recruitment. With the increasing number of patients using the Internet to search for healthcare diagnoses and health-related information, digital recruitment has been on the rise with […]

Dec 19, 2017

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Now that we have pin-pointed the most prominent pros and cons for patient recruitment during the holidays, we also wanted to provide some insight from our own experience in recruiting patients this time of year. Not every tactic will be successful, but here are a few that we feel confident will work best for attracting new […]

Nov 29, 2017

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Technology is swiftly evolving into an essential component of patient recruitment and retention for clinical research sites. Clinical trial participants are the driving force behind medical breakthroughs. It is research sites who bear the essential responsibility of guiding participants along their journey through clinical trials. Since it is sites who are on the front lines […]

Aug 02, 2017

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Now that we’ve introduced the interplay between online recruitment and community outreach, it’s time to discuss best practices. We’ll review a few do’s and don’ts that will ensure your recruitment efforts as effective as possible. While some may be seemingly simple, all are important to understand on both a conceptual and tactical level. Today’s blog […]

Jul 16, 2017

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The first place to start when contemplating a video is the overall idea you want to convey for your viewer. If you’re looking to inform patients about a specific trial, then the video message should be centered around education and include brief but important details. If the goal of the video is to instead create a feeling of […]

Jul 10, 2017

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This year’s Spring conference season was our best yet. Traveling from coast to coast our team members learned a great deal about upcoming trends in the industry and made lasting connections along the way.   SCOPE This year’s SCOPE Summit taught us a great deal about the future of clinical trials. While research professionals are […]

Jun 29, 2017

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As industry professionals, we can discuss ways to improve methods of patient care, but how can our ideas be reliable methods if not tried-and-true? ClinEdge knows that the people with the best insight on patients in clinical trials are the patients themselves! That’s why we decided to share our own experience in research. Christian Burns, [...]

Jun 23, 2017

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On June 21st, the longest day of the year, “it’s all about the love – love for those affected by Alzheimer’s disease.”  The Alzheimer’s Association encourages you to team up to spread awareness by participating in any activity you love – whether that’s exercise, games, throwing a party, or by just fundraising – any activity […]

Jun 21, 2017

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