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Archive for the ‘Blogging and Content Creation’ Category

You know the old phrase, “Don’t run before you learn how to walk”? There are many parts to marketing that can seem overwhelming for sites and even hospitals. Just like most things in life, patient recruitment and marketing work like a sales funnel. As of 2016, there were more than 326 million people in the US, each […]

Jan 16, 2018

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Blogging might sound like a lot of work – but using content as a marketing strategy is effective in the patient recruitment process and should be a top priority for your clinical research site.  Whether you’re sharing content relevant to your studies or about your site, it’s the best way to increase visibility for your research […]

Aug 09, 2016

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Successful clinical trials need participant enrollment.  But it is getting increasingly harder for most investigators to recruit and retain patients. A couple of the many reasons are: first, less than 5% of Americans know where to find info about clinical trials; and second, 75% of the general public say they have little or no knowledge […]

Jun 11, 2016

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Managing a clinical research site? Running a patient recruitment campaign? Want to increase brand awareness? Anyone that works for, owns, or manages a study site can understand that their business faces several challenges in today’s clinical research world. However, one of the more important challenges that every study site must face is recruitment and retention. In […]

Jan 22, 2016

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Struggling to get users to visit your website? Blogging is one of the most effective, yet underutilized, strategies to drive site traffic. And what’s more? It’s free. Blogs are a form of content marketing, which translates to advertising for your business. So how does it work? By identifying what your target audience wants to know, […]

Feb 18, 2014

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