Now more than ever, patients are using online methods in order to learn more about their health and to seek treatment options.
In 2013, the Pew Research Center found that nearly 80% of patients used an online search engine to find health information. According to another survey, 41% of users say that information found on social media would influence which doctor, hospital, or medical facility they choose.
Creating and managing a research site’s social media presence helps to create trust and let patients know about your enrolling studies. Anyone can post on social media; we go a step further by engaging with patients online via social media support groups and forums.
When it comes to paid advertising, not all campaigns are created equal. We focus on highly targeted campaigns so we are reaching the populations most likely to be interested in your studies. Depending on your site’s priorities, we can either craft a campaign specific to one study’s criteria or we can focus on building your patient database with indication-based patient recruitment tactics.