3 Tips for Recruiting Alzheimer’s Disease Patients
One of the diseases getting the most attention for clinical trials recently is Alzheimer’s disease. There have been several exciting developments in the past few years and initial clinical trial data is looking the most promising it’s ever been. However, patient recruitment still remains an issue for many trials and clinical research sites around the nation.
Here are a few basic tips to keep in mind when seeking participants:
- Think of the caregivers. Alzheimer’s patients’ caregivers, such as their children or grandchildren, are often the first line in determining a treatment plan for the patient, especially for more advanced patients. Caregivers can also be the patient’s only mode of transportation to and from the site. It’s important to keep caregivers in mind and make sure both the patient and caregiver are well-informed. Marketing materials and tactics should also reflect this in both designed materials and when pushing out content to set age ranges.
- Get involved in the community. A lot of more old-fashioned patient recruitment relies on seeking physician referrals; however, physicians are not the only place someone will go to learn more or to find support for their disease and symptoms. Patient recruitment can be bolstered by being more saturated in the community and spreading the word through grassroots approaches such as hanging flyers in senior centers or hosting events at assisted living facilities.
- Be mindful of privacy and discretion. Being diagnosed with Alzheimer’s disease and dementia can naturally be difficult to cope with. Especially in early stages, many will hide their diagnosis from employers, friends, and even family, fearing the employment and/or social implications. Being mindful of this can help with more effective patient recruitment. Leveraging social media ads that lead to a mobile-friendly website, for example, is an easy way someone can learn more about their treatment options from the privacy of their home or directly on their cell phone.
- Embrace digital engagement. When people think of this population, not many consider a platform like Facebook for advertising. I recently heard a statistic that 55+ is the fastest growing user population on Facebook, and according to Facebook Audience Insights, users that are 55+ account for 23% of all women on Facebook and 18% of all men on Facebook. Facebook advertising is a great way to create highly targeted ads that are cost-effective, while serving the ad to both caregivers and potential patients. As an added bonus, using a platform like Facebook also allows people to easily share with their social network, such as by commenting on the post and tagging someone they know might be interested.
These four simple tips can help to effectively let Alzheimer’s patients and their families know about all of the exciting study opportunities that are available to them, while boosting enrollment at the same time.
Still struggling to find patients for your Alzheimer’s trials? Contact ClinEdge Engage for more information.
Our creative team has conducted successful, patient-centric recruitment campaigns for even the most complex study protocols. By collaborating closely with our clients, we have achieved enrollment results in virtually every therapeutic area.